Overview
The University of Aveiro's existing course page was a standard institutional webpage that lacked detailed information about the benefits, opportunities, and motivations for choosing a Master's program. The department overseeing the Masters Program recognized the need to create a new website that contained these essential details, ensuring prospective students could easily access relevant information and navigate the application process.
Challenge
The primary challenge was transforming a basic institutional page into an engaging, informative, and user-friendly landing page. This required:
Structuring information in a clear and intuitive manner.
Highlighting the benefits and opportunities of the Master's program.
Encouraging prospective students to visit the application page.
Creating a visually appealing yet professional layout.
Goal
Design and implement a clean, simple landing page that effectively communicated all essential details and guided students seamlessly toward applying.
Design Process
To address these challenges, the following steps were taken:
✔️ User Research
Analyzed pain points of the existing page.
Identified key information students needed before applying.
✔️Content restructuring
Organized content to highlight the program’s benefits, career opportunities, and key differentiators.
Simplified complex information for better readability.
✔️ UI/UX enhancements
Designed a clean, visually appealing layout.
Implemented a structured flow guiding users through course details and the application page.
✔️ CTA optimization
Strategically placed CTAs to encourage engagement and applications.
Results
By transforming the University of Aveiro’s course page into a well-structured and engaging landing page, we successfully created a more compelling and user-friendly experience. The new design ensures that prospective students can quickly find relevant information, feel confident about their choice, and take the next step by visiting the application page.
